Saturday, May 21, 2005

Referrals Generate More than Leads

Nice article from Brian Carroll over at Revenue Roundtable on how referrals are useful lead generators, but do more than that.

Carroll says "For the complex sale you need these enthusiastic references to help you build your reputation, differentiate yourself, demonstrated your value proposition, shorten your sales cycle, and drive revenue."

Read more about it: Asking for referrals does more than generate leads