Friday, March 16, 2007

Digital outlook 2007

I came across an interesting report via Robert Kawasaki's blog - "How to change the world".

How do we as producers, marketers, and advertisers interact with consumers in the 'brave, new world' that we see evolving online?

No one has the whole answer and I don't think there is a complete answer to be had as things continue to move and change so quickly. There are Youtubes and Myspaces being created every day. Some will grow to be one of the next big things and some will create seismic shifts in how we interact digitally. But this report certainly looks to provide a very useful guide for the here and now.

Avenue A. Razorfish: 2007 Digital Outlook Report