Tuesday, April 29, 2008

It's good to get feedback

Often companies bypass employees for feedback on new marketing initiatives.

We get so wrapped up in our projects that we can't see the wood from the trees. It is really good to get an outside opinion, especially when it comes to re-branding or other marketing activities. It can save embarrassment.

I am sure that the UK Office of Government Commerce wishes they had shown their employees their new branding BEFORE they spent money plastering it on all sorts of customer-facing goodies rather than afterwards. It is a costly and embarrassing mistake no matter which way you look at it.