I'm on holidays for the next couple of weeks.
More content soon.
There have been technical problems with the latest edition of the podcast, but that will be back when I get back.
Saturday, July 23, 2005
Sunday, July 10, 2005
Wednesday, July 06, 2005
Tuesday, July 05, 2005
Tom Asacker at 'a Clear Eye' has written a new book and discusses one of the key ideas late in the book - that positioning is passé.
I am not sure that I totally agree with Tom in this one but it does get you thinking. Tom suggests that we should as marketers, turn our focus away from focussing on the position of the product in the prospect's mind and focus on a memorable commercial attitude. But perhaps this is just another way of positioning the product. What are your thoughts?
Tom Asacker: W.C. Fields on attitude
Posted by Peter Vasey at 7:12 am
Here's an interesting analogy from Brian Carroll over at the B2B Lead Generation blog: Marketing is alot like farming. He is referring to an article about generating leads from SalesMasterWorld.
B2B Lead Generation Blog: Improving Lead Generating and Conversion Rates
Posted by Peter Vasey at 6:56 am