Saturday, June 04, 2005

Product Placement in TV Shows

With more and more TV being pre-recorded by consumers, advertisements are being fast-forwarded. Consumers are also muting the commercials between TV show segments. So how are companies getting their products in front of consumers? By placing them directly in the show itself.

The growing trend of product placement is dicussed in Michael Grebb's piece, Gadget Promos Creep Into TV Shows, over at Wired News.