Monday, June 27, 2005

The Joys of Summer

Summer is a great time in the business world for those who want to get ahead.


Most businesses slow down, people go on holidays and things get quiet. People take a break from the hectic business schedule. But here is an opportunity for you to get ahead of the competition.

If you have some 'quiet' time coming up on schedule it is perfect to start planning ahead. This is the time to do some reviews of your marketing systems. It is more problematic if you need to interact with colleagues and they are away, but summer is definitely time to put some effort to review your marketing and work on how to improve on what works while putting aside what doesn't.

It is also a good time to review competitors. I know I don't have enough time usually to do all the competitive analysis I would like. But summer can offer you a chance to spend some quality time reviewing the messages your competitors are sending out to the market. You can learn alot from what your competitors are saying. Put yourself in the shoes of a prospect. What elements of your competitors' marketing works, inspires you to find out more, and what elements are a miss?

If you do get the chance to go away this summer and escape from the office, do it properly. Leave work behind and rest your mind. Come back refreshed and ready to take on the competition upon your return.