Learning what your customers want

Sherri Dorfman over at MarketingProfs has written a good article on learning about what your customers want from your organisation.

As Sherri rightly points out, too many organisations decide for themselves what their customers want.

Instead of getting to the point of asking yourself "where did we go wrong?" when your customers stop buying, ask them today what they desire from your company and then build a profitable plan around their answers.

What Do Your Customers Really, Really Want? by Sherri Dorfman