Thursday, June 30, 2005

Ten tips for improving Direct Mail

Over at MarketingProfs, Steve McNamara writes about what he learnt from a recent report on what has been happening in Direct Mail over the past 12 months.

Alot of what Steve suggests can be implemented in the marketing on your website as well, especially tip #1 - Make stronger offers.

Give the visitor information that he or she are after. Provide them with a reason to contact you. That said, don't lock all the useful information behind walls forcing your visitors to jump through your hoops. Whet their apetite and have them thirsting for more from you.

Whether it is Direct Mail or Website copy, prove to your readers that your organisation is a thought leader through useful, relevant and timely information.

Read the article: Putting Spring in Your Ka-ching: 10 Direct Mail Tips