Blogging is now a Marketing Skill

The Wall Street Journal published an interesting article, Blogging Becomes a Corporate Job; Digital 'Handshake'? yesterday on blogging being an up and coming marketing skill. People are being paid to blog for companies.

While this is probably not news to many in the blogging world, it does reinforce the role that blogging can play within marketing campaigns. Further, it shows that with blogging hitting the mainstream if you wish to take advantage of it before 'every man and his dog' does, the time to move in NOW!

Remember when Google Adwords used to be reasonably cheap even for many mainstream keywords and using the service was a distinct competitive advantage? Well, blogging has reached that stage. It is time to turn it into a competitive advantage before your competitors do!