Thursday, May 19, 2005

Letting Your Customers do the Marketing

Rok over at is visiting The Syndicate Conference this week.

One of sessions was on customer evangelism and letting your customers deliver the marketing on your products and business in their way.

I know as a marketer I would be concerned about letting my customers loose like that. We are control freaks us marketers, but its not such a bad idea.

Think about it. Today's consumer is highly cynical about marketing messages. They are very wary of them. However when their friends and peers are providing the message, there is no hidden subtext. It is a case of WYSIWYG marketing!

Read Rok's post here.