This week we look at product functionality being the driver for purchases of product. For IT, you can no longer sell on product functionality. But what is the alternative?
Music: Monotony by Binary Beats
Welcome. My name is Peter Vasey. Here I discuss my views on marketing. From trade shows to brochureware, I share my experiences. Better marketing is acheivable. We just need to make the effort. Filter out the rubbish and learn from others mistakes. Let's go!