Wednesday, May 11, 2005

Know Thy Customer with a Corporate Blog

Blogspotting, the new Blog from BusinessWeek, has a good post on "Why Corporate Blogging Works".

Corporate blogs work because you are interacting with your customers, learning about their needs, not simply marketing them an item.

So, should a corporate blog be part of a CRM strategy? The jury is still out but the emphasis I think should lie with the fact that as marketers, we need to learn as much about our customers needs and problems and then provide solutions to those problems. If a corporate blog helps you to acheive this then the answer is a simple 'yes'.