Seth Godin highlights a list published in the New York Times on "What Every Good Marketer Knows". It is a great starting point. How much do you know?
Seth Godin: What Every Good Marketer Knows
Welcome. My name is Peter Vasey. Here I discuss my views on marketing. From trade shows to brochureware, I share my experiences. Better marketing is acheivable. We just need to make the effort. Filter out the rubbish and learn from others mistakes. Let's go!