Sunday, April 16, 2006

How does marketing contribute?

I was talking to a sales person this week who didn't believe in marketing. He believes marketing is worthless and a waste of resources.

The bias might have something to do with the outlook that this sales person has. He is successful in what he does and his success comes in the way he crafts his story. He doesn't like marketing crafting the story.

The problem is that in this case the success of the sales person is for now. And growth will come from sales success. But in order to grow an organisation BIGTIME you need more than sales. You need to get the message out in other ways.

Marketing tells stories and prepares the way for sales. Not alway for today but for the future. And a company's success isn't just built on one day. It is built on months or years of hard work and consist story telling.