Friday, August 26, 2005

Customer Audio Testimonials

They say a picture says a thousand words. But the words of a person in a respected position when they speak are worth a great deal.

Customers testamonials can be so lame. As a buyer sometimes you cringe when you read them. They sound like the marketing department of your supplier wrote them. They are just words on a page. Wouldn't it be great to hear what this customer really had to say?

MarketingSherpa provides this interesting case study on providing customer testamonials via audio files on your website. How to Create & Use an Audio Testimonial Library to Shorten Your Sales Cycle