I know I promised this a while ago, but here it is, some titles that are worth revisiting when you have the chance. These books have been around for some time but their still hold alot of truth in them, unlike some of their contemporaries.
- Crossing the Chasm, by Geoffrey A. Moore.
Making that step from early adopter to early mainstream looks easy on paper. So why do so many companies fall over at this point or 'get stuck in the chasm'?
- SPIN Selling, by Neil Rackham
Understand the mind of the buyer when the sales person makes their call allows us as marketers to supply more useful collateral to help build the case for the sales person.