Tuesday, September 04, 2007

Looking for new stuff to make marketing better

I love new technology, especially when it makes my life easier. I also like it when it makes marketing better. Easier is OK, but better is, well, better. I think that is part of the problem with email marketing today: the sending of a marketing email to 10,000 people on your database is too easy. As a result not enough thought is put into marketing emails at times. Seth Godin recently commented on something similar with regards to the effort put into marketing campaigns which are inexpensive.

People don't make the effort of making sure they are spot on with their cheap campaigns as they would with more expensive campaigns. But why, Seth asks, should there be any difference in the quality of campaigns?

The modern marketer is spoiled in the ways we can reach our audience and this can make us very lazy. The trick is use what we have in a smart way, not recklessly or thoughtlessly.

With the above in mind, I want to look at new technologies, ideas, etc that help to make marketing better. Some of them might make marketing easier, and that's great, but I want to look at stuff that makes things better, that helps to work smarter as marketers, and thus helps us to do our job better. This could be a new technology a start-up is developing or some new insight from academia.

So if you know of any new ideas or solutions that should be covered as part of the discussion, drop me a line at pvasey@gmail.com.

Note: that I am trying not to fall into the trap that many do with regards to things like CRM software. CRM Software is an enabler to better customer relationships, but you need the systems, people and attitudes in place to make it successful.