Summer Holidays

I'm on holidays for the next couple of weeks.

More content soon.

There have been technical problems with the latest edition of the podcast, but that will be back when I get back.

A slow few days

Things have been a little crazy in my life since last Thursday when the bombs here in London went off.

Family and friends here are fine, but it has diverted our attention away from the everyday. But things are returning to normal, including this blog.

Best of June

This is a little late, but here are my favour posts from June:

• Trust between Marketing & Sales
• Customer Acquisition Paths
• Branding, Harry Potter style
  
• Products Placement in TV Shows
  

Summer Marketing Activities

In this episode, Vasey on Marketing looks at how you can get your marketing ahead over the summer. Peter also looks at more ways to make the most of your fanatical customers.

Length: 17 mins 35 secs

Music: 'Monotony" by Binary Beats

Should we forget positioning?

Tom Asacker at 'a Clear Eye' has written a new book and discusses one of the key ideas late in the book - that positioning is passé.

I am not sure that I totally agree with Tom in this one but it does get you thinking. Tom suggests that we should as marketers, turn our focus away from focussing on the position of the product in the prospect's mind and focus on a memorable commercial attitude. But perhaps this is just another way of positioning the product. What are your thoughts?

Tom Asacker: W.C. Fields on attitude

Marketing is like farming...

Here's an interesting analogy from Brian Carroll over at the B2B Lead Generation blog: Marketing is alot like farming. He is referring to an article about generating leads from SalesMasterWorld.

B2B Lead Generation Blog: Improving Lead Generating and Conversion Rates