Make Marketing History: Geek Marketing 101.

I have recently come across this post from 'Make Marketing History'. In the technology sector I have in the past struggled with some of the attitudes or beliefs in organisations regarding marketing. Some times we get so enamoured with the technology we forget what the reality is: it is still something which needs to be properly marketed, even if it IS the best thing since sliced bread.

Make Marketing History: Geek Marketing 101.