We need giant bulleseyes and homing beacons!

Earlier this month Seth Godin produced a very accurate piece on marketers being like hunters. Instead of 'farming' and then 'harvesting' leads we are blundering about with rocks trying to find the well hidden prospects.

Why can't good prospects walk around with giant bulleyes painted on their chest? That would make things easier. or maybe homing beacons, so we could just dial up a webpage type in a search for the kind of prospect we are after and voila! A pretty map with prospects! Whoa! What an idea!

But seriously, Seth's comments have more to them than first meets the eye. We need to look at ways to develop relations (nurture and grow) and then harvet the prospects for our sales teams when they are ripe for the picking. That's great marketing and it happens every day. But not everywhere and certainly by not enough people.